A Letter to Friends and Customers
Dear Friends and Customers,
As spring 2009 comes to a close, we should take a moment to assess our progress over the past year and look forward to what the future may hold for us. First and foremost, we should celebrate as business partners and friends our dedication to gardening and landscape design, our resilience through difficult economic times, and finally our trusted relationships with each other.
We believe that preparation, hard work, and initiative lead to great things. In assessing 2009, we see this in the success of our guaranteed import program. Every customer who participated in the program received their product on time! We see this in the success of our new smaller fountain designs. We see this in the continued success of our catalog as a vehicle for special orders. We see this in the success of retailers who have planned and executed great merchandising over the course of the year.
Looking forward, we see that our success is always dependant on the success of our business partners. We recognize the need to continue to improve our service and quality and continue to introduce innovative new designs and products. For 2009-2010, our new catalog, our new products, our new stains, our new early buy program, our new merchandising book, our new banner, and our import guarantee program, firmly show our commitment to continually improve our service to our business partners.
Campania’s commitment to excellence in design for both our Cast Stone and Pacifica Collections is well represented in our new catalog. While we have discontinued many pieces in an effort to streamline our product line, we are once again introducing over 200 new pieces this year. These new introductions include refinements to old classics like our rolled rim series and the popular Greenwich and Hampton Urns as well as new additions to all of our categories and collections. We are especially proud of our new series of finely carved containers inspired by the elegant Arabesque Urn in our Longwood Collection. Hand carved by our in-house sculptor Pawel Mikuluk, these exquisite containers are among the finest pieces we have created. We have also introduced many new fountains, including larger size fountains which use the lightweight Newport Fountain basin system for ease of maneuverability and installation.
This year, we are pleased to introduce three new acid stains: ferro rustico, a rusty iron color; pietra vecchia, a rich brown and green which imitates the look of weathered stone; and terra nera, a rich dark earthy stain of black and brown. These rich multi-dimensional colors bring a new depth and dimension to the Campania cast stone line and will transform classic pieces in the line into exciting new favorites.
We are particularly honored to introduce a collection of urns and containers inspired by the historic garden furnishings collection of the Smithsonian Institution in Washington D.C. The Smithsonian© Collection represents the diverse design styles of American garden heritage from the late 19th and early 20th century and ranges from the rustic and naturalistic to the formal and ornate. This new collection is a wonderful complement to our Williamsburg and Longwood Garden Collections.
We are also excited about a new collection of Mythicals, many of them our exclusive designs, including pieces by the talented English sculptor, Fiona Jane Scott. From the fanciful to the fearsome, they are delightful denizens of the garden.
We are also introducing beautiful new colors and styles in our imported Pacifica and Garden Terrace Collections. We particularly like our new Antique Glaze and our new selection of running colors, which range from browns to blues to aquas. We have also added an exciting selection of traditional Asian garden seats suitable for use inside the home and in the garden and have expanded our Lite collection with a new color, Concrete Lite. We are also introducing our new Terra Rosa Collection which convincingly replicates fine Tuscan Terra Cotta.
Campania remains committed to excellence in quality, design, and customer service. We thank each of our customers for your support of our company and look forward to an exciting new selling season. We hope you enjoy the new 2009-2010 Campania catalog.
Sincerely,
